Social Media Solutions

Social Media Solutions

It pays to interact with your customers

Creative Social Media engagement will draw more traffic to your site, improve your online reputation and market your brand. Our creative teams will design and develop a social media marketing strategy to connect with communities and individuals across your industry to form meaningful relationships. Whether it is Facebook, LinkedIn, Youtube, Instagram, Twitter or one of the many more social media channels we can build a cost effective campaign to suit your budget.
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Social Media Overview for Growing Businesses
The growth of social media use within the last decade has provided significant challenges and opportunities for businesses. Making sure that your company markets itself well on sites such as Facebook and LinkedIn, and takes advantage of all that social media can offer to businesses can lead to increased interest, popularity, and finally revenues. There are now a range of social media platforms that you should consider for your business.

Facebook provides several excellent opportunities for growing businesses. Research shows that Facebook has around 31 million users in the UK. It provides the chance for your company to buy up advertising space and to build a company page detailing your services. Customers can then follow your company page and any new products you release or news you reveal will be transmitted to all your followers when they open Facebook.

This means you can build a long-term customer base – but also it enables you to research the demographics of your present customers and market-groups for you to work on for the future. You can use your news items or product information to seek feedback from your followers as well to encourage interactivity and ensure your customers feel valued.

Twitter is a newer platform but is growing rapidly – at the end of 2013 it was revealed that 15 million people were using the platform. Its potential for businesses is a little different from Facebook, although building a specific company page and keeping followers updated on your services is one possible use of Twitter. However, using Twitter to seek re-tweets from your followers, local newspapers, or even your favourite celebrities will enable your company name to be promoted beyond your immediate followers and network and across the Twittersphere.

Creating a business profile on Google Plus is another important avenue to consider. The listing will need to contain details of your company name, address and map location, and services offered. You can also include ratings from past customers and links to your main website. Getting a Google Plus profile is an important step for increasing your position with search engines and ensuring your web visibility is maximised.

LinkedIn is a little different, but promoting your business through the features on its website can be just as rewarding. LinkedIn is a forum for building professional networks. It carries the profiles of over 10 million individuals in the UK listing their past roles and professional experiences, as well as company profiles promoting their services, and operates as a job-board carrying current opportunities.

There are groups that can be joined specifically for your industry to exchange advice and ideas. Getting your company listed on LinkedIn will enable you to promote your brand amongst fellow professionals, as well as enabling you to search for specialist staff, and use for recruitment purposes as your company grows and requires new talent.