Responsive Web Design

Responsive Web Design

The benefits

Responsive web design utilises grid systems and specially structured layouts to provide your company or organisation with a website that will adapt to the particular platform used by the web user – whether that platform is a traditional desktop computer, a laptop, or a smartphone or tablet devices such as the iPad.

All of these different platforms possess different features and your website will need to be built to be responsive to these characteristics to ensure readability and ease-of-use is maintained for people viewing your website.

Taking advantage of responsive web design allows your company to get your message and brand out to as many possible clients or interested parties as possible. The rise of tablets and smartphones has been colossal over the last few years. Research released by the digital research group Intelligent Positioning shows that desktop and laptop-based web traffic in 2013 accounted for around 60 per cent of all web use in the UK, whilst mobile web use rose to around 25 per cent, and tablet use rose to nearly 15 per cent.

These platforms all have specific features that affect how your website appears when viewed on them. They possess different screen resolutions and screen sizes; there are differing orientation options to be considered; the varying platforms provide differences in definition levels for images; built-in scripts are also different between platforms.

To ensure that your website adapts to the features of every type of platform it will require flexibility and the intelligence to recognise and adapt to the platform on which it is being viewed. This is precisely why responsive web design was developed – to aid web users who want to view sites clearly and without having to minimise and scroll constantly, and to aid the companies and organisations who need to ensure that their message and brand can be clearly understood by web users irrespective of their preferred platform.

A responsive website is developed with images and written content placed on a flexible grid system. This grid system will respond to the features the preferred device of the web user, and re-structure and scale the written content and images in order to maximise readability. In short, it will provide a new layout for the content.

Using responsive web design not only provides an easy-to-use website for smartphone and tablet users, but it also sends an important set of messages to viewers of your site. It shows to them that you are forward-thinking and stay on top of the latest technology within a shifting and constantly changing marketplace. And it demonstrates to potential clients and interested parties that you take care over customer experience as you have maximised accessibility to your website.

People will want to work or contact companies who appear professional and forward-thinking and take time and care over the experience of their clients. Responsive web design can help to increase the number of hits your website receives, and ensures an excellent impression of your company or organisation is given.