E-Commerce

Selling Online With Your Website

There are various steps that you can take to make the most of the internet for your business. Getting a website set up with excellent SEO content to improve your visibility within search engine results is one key step – your website should provide details of your products, services, with references and reviews from previous clients.

Following this you can start selling your services or products online directly to customers by utilising e-commerce systems. These consist of software to manage the transfer of funds and secure payments between customers and your business, and software to monitor your stocks of products and your supply chain, along with an online shop-front and customer service system.

E-commerce systems are ideal for businesses relying on retail – whether your company provides rare and specialist products, bulk items, or smaller objects. The systems can be perfect for selling digital downloads and documents or for traditional hard and soft goods.

The great advantage of setting up e-commerce systems for your business is that you save time and resources that would otherwise have to be spent taking orders from customers over the phone and then processing their order.

You will not have to deal with receipts, handling the sale, and the processing of card and bank details and documents as the electronic system will take care of this for you. There will still be costs incurred for your business for the storage and shipping of items, but e-commerce provides a cost-effective approach to limit your overheads.

Selling your services and products online also means you tap into the huge UK market for internet shopping. The UK has a huge amount of retail carried out online – 21 per cent of the entire UK retail market is internet-based, with this figure rising during the Christmas period.

Research released by the IMRG/Capgemini group shows that this UK online market is continuing to grow each year – during 2013 the online retail market grew 16 per cent on the previous year, with a forecast for a further 17 per cent growth in 2014. The online market by the end of 2014 is estimated to grow to be worth £107 billion.

E-commerce systems are easy to set up. Webseekers will build your online selling platform to optimise your company’s use of the internet. The key to effective e-commerce systems is combining your online selling platform with a first-rate website and high-quality SEO content. An SEO campaign including link-building, establishing a Google Plus profile for your business, and improving your website content with keywords, will ensure your website has excellent visibility within search engine results and draws visitors to your website.

Increasing your website hits will mean more potential customers to use your online selling platform, and increased revenues for your business.